Meet Petri Luukkainen, 26. Amidst an existential crisis, he arrives at the idea that his happiness might be found by rebuilding his everyday existence. What does he really need – and what about all that stuff?

The concept: Take all of your stuff into a storage, and bring back only one item per day. The result? An everyday adventure driving him deeper and deeper into the empty spot in his heart. You’re right: this would be borderline insane even without his decision of constantly filming himself.

Buck naked at his flat in Helsinki, it’s another story – not a pretty one but pretty damn fun to watch.

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International Sales:
Rise And Shine World Sales, Stefan Kloos